We love great socks.

We hope you do as well. It’s why you’re here, right?

If you’ve never had great socks before, that’s ok, too. Not everyone has. That’s why, in 2016, we launched our signature product, the ultra-comfy and super durable Athlete Crew.

Our friends, family, and you loved them! Many — for the first time — discovered the difference amazing socks make to both everyday comfort and atheletic performance.

We value quality over maximizing profits. We want to sell you less socks of a better construction, so that less stuff ends up in landfills.

It’s just the two of us and we wear a lot of hats, so we’re more tortoise than hare. Afterall, quality takes time. We look forward to continuing to create more great products and socks that bring you lasting comfort for many years to come.

Lisa & Kevin

portraits of lisa and kevin